Event Weekly Win 2: Return runners need a reason

Words I like: Return runners need a reason.

Zero Wasted Minute: People come back to beat something

I spoke to an event organiser recently they run a 3-race series: June → July → August. Same runners come back again and again 3 months in a row! Surely not? You were talking about fatigue last week?

Here's the why..because they want to:
Beat their time
Beat someone else
Do better than last month

These aren't just competitions that the entrants are creating, the organiser is cheering them on as well! The event gives and supports them with something to chase. If your event is a one-off with no continuation…

You’re relying on new customers every year. That’s a hard way to grow.

Question for the weekend:
What reason do your runners have to come back?

Full video covering this and more just here

If not,

Catch you next week with another real world Win of the Week.

Thanks

Michael

p.s

Get a medal quote any time - info@zerowastemedals.co.uk

Grab some printed items to raise more funds at your event info@localprintpros.co.uk

MD ZWM

01942 474131